Datanova Acceptable Use Policy

All Datanova Software Licensees for Datanova Fusion Hub, Datanova.ai, Add-ons, or any other Datanova Software must follow this Acceptable Use Policy in their use of Datanova Software and any other products we may offer, like Websites, Consulting, Services, etc. If you violate this policy, we may suspend or terminate your account. We may also suspend or terminate accounts according to our Software License Agreement where we see behavior, content, or other factors that pose a threat to our platform. If a term is capitalized in this Acceptable Use Policy but isn’t defined, it has the meaning given to it in our License Agreement. Please contact your Datanova representative if you have any questions about any terms.

Datanova is not legally responsible for the Licensee’s compliance with this Acceptable Use Policy. However, Datanova may conduct periodic audits to determine the Licensee’s compliance with this Policy. Datanova may also take appropriate steps to remedy the situation in case a Licensee is out of compliance with this Acceptable Use Policy.

Prohibited Content

Please don’t use Datanova Software to distribute anything offensive, to promote anything illegal, or to harass anyone. You may not use Datanova Software to create, send, display, advertise, or sell (as applicable):

  • Illegal goods or services

  • Emails, SMS, or other communication that violate the CAN-SPAM act or other laws

  • Pornography/sexually explicit content

  • Campaigns promoting or supporting terrorism or violent extremism

  • Counterfeit products or products that infringe the intellectual property rights of others, including trademark, copyright, design or patent rights

  • Products claiming to prevent, treat, or cure COVID-19 that are not approved or authorized for emergency use by regulatory or public health agencies, such as the FDA in the U.S.

  • Products that are in demand due to COVID-19 with excessive pricing, price gouging, or deceptive pricing practices or in demand due to COVID-19 and prohibited by applicable law

  • Any data or content that the Licensee does not own

Some industries have higher-than-average abuse complaints, which can jeopardize the platform. In order to maintain the reliability of our platform, we may not allow businesses that offer these types of services, products, or content:

  • Escort services, mail-order bride/spouse finders, international marriage brokers, and other similar sites and services

  • Hookup, swinger, or sexual encounter sites or services

  • Pharmaceutical products

  • Work-at-home scams, make money online, and lead generation opportunities

  • Gambling services or products

  • Multi-level marketing

  • Affiliate marketing

  • Credit repair and get out of debt opportunities

  • List brokers or list rental services

  • Selling “Likes” or followers for a social media platform

  • Cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering

Content Subject to Additional Scrutiny

Certain types of content may cause higher-than-average abuse rates. For that reason, we may closely review accounts that offer the following services, products, or content:

  • Online trading, day trading tips, or stock market related content

  • Daily horoscope reports

  • Mortgages and loans

  • Nutritional, herbal, and vitamin supplements

  • Adult entertainment/novelty items

  • Online dating services and applications (dating sites or services with a sexual emphasis or sexually explicit content – including images depicting nudity – are not permitted)

  • Real estate

  • Services that support programmatically sending mail on behalf of third parties without creating or reviewing the content

  • Products in demand due to COVID-19 and regulated by applicable law

If we identify abuse in our sole discretion, we may suspend, throttle, or disable the account.

Prohibited Actions

You may not:

  • Send Spam. Spam can be in the form of bulk emails or one to one commercial emails.

    • You must be able to point to an opt-in form or show other evidence of consent for any commercial or marketing email you send.

  • Perform any actions contrary to applicable Laws or attempt to bypass Laws.

  • Communicate with people that you are not legally allowed to contact.

  • Perform any actions contrary a user’s communication preferences or rights. Datanova Fusion Hub is a powerful platform that captures data from multiple sources. A user may have differing communication preferences or rights on these sources. The Licensee must make sure they are respecting all user preferences and rights.

  • Collect or use data that does not belong to you.

  • Include in your Campaigns, Websites, Ads, or account or sell in your Store any material that wasn’t created by you, provided for you to use, or that would violate anyone’s rights. That includes text, photos, graphics, and other content.

  • Use any misleading or incorrect names, addresses, email addresses, subject lines, or other information in the Software or in any Campaigns created, managed, or sent using our Software.

  • Share your password.

  • Decipher, decompile, disassemble, or reverse engineer any of the Software.

  • Use any part of the Software to create a competing product.

  • Attempt to steal Datanova intellectual property.

  • Send marketing emails or SMS that do not contain an unsubscribe mechanism or send emails or SMS that use an external unsubscribe process.

  • Set up multiple accounts for any person or entity in order to send similar content, unless you’re part of a franchise or agency.

  • Import or incorporate any of this information into any account, audience, emails, or otherwise upload to our servers: Social Security numbers, passwords, security credentials, or sensitive personal information.

  • Send Campaigns that will be delivered to recipients as text, SMS, or MMS messages unless using a feature designed for that purpose.

  • Upload or send email Campaigns to purchased, rented, third-party, co-reg, publicly available data, or partner lists of any kind.

  • Send or forward personal mail.

  • Send content created in Datanova Software through another service.

  • Host data or content on our servers for any purpose other than for your use of the Software.

  • Except as permitted under our License Agreement, take any action intended to avoid our billing thresholds.

  • Send bulk emails, meaning emails directed to a number of individuals with the same content, as transactional emails.

  • Sell or offer to sell any counterfeit products or products that infringe the intellectual property rights of others, including trademark, copyright, design, or patent rights.

Best Practices

We may provide, and may update from time to time, articles outlining best practices on our websites (www.datanovasci.com and www.datanova.ai). You may only use Datanova Software in accordance with these best practices, and we may suspend or terminate your account if you violate them.

Thank you for taking the time to read our Acceptable Use Policy.